IT Expo 2019 Recap: Building a Next-Gen Carrier

I attended IT Expo this year, and while I was there, I was able to sit in on the panel discussion DIY: Building a Next-Gen Carrier. SkySwitch’s Founder and President, Eric Hernaez, was a panelist in this discussion that brought to light interesting things carriers are currently doing, what we can expect to see in the future and what differentiates a successful carrier from one that isn’t.

 

The moderator of the panel was Peter Radizeski, President of RAD-INFO, and the other panelists speaking that day included McClain Roth, Director of Sales at Telnyx, Tom Phelan, CTO & VP of Technology at Unified Office, and Jason Byrne, VP of Product and Marketing at netsapiens.

 

Key Takeaways From the Discussion

Although only 45-minutes, the discussion was packed with valuable insights that I’d like to relay back to you. Here is a brief overview with my key takeaways from the discussion:

  • Automating the porting experience is huge and thought to become an increasingly powerful tool for MSPs to grow their business.
  • Voice control is something we need to embrace, primarily because there’s great prioritization in user experience. Carriers will win based on an overall user and customer experience they provide, which centers around functions that enhance ease of use, like voice control and zero-touch provisioning.
  • Robocalling is a huge issue and security concerns will drive innovation towards finding a better solution. The best solutions for enterprise at the time are databases and services like Nomorobo.
  • Service delivery will separate the successful and unsuccessful UCaaS providers. This doesn’t just apply to initial tasks like porting, but also in clear communication about next steps, discussions with users about features and more.
  • Tying different systems together with APIs and automation are the biggest trends we’ll see with leading carriers.
  • On the topic of phone numbers, we are seeing a slow, gradual shift away from it and instead, towards other unique identifiers.

 

What Are Carriers Doing Now That’s Cool?

Radizeski opened the discussion with this question.

 

McClain Roth said, “I think one of the things that carriers are doing right now, which is pretty cool and sexy, is finding ways to turn the porting experience into its own digitized, automated process that you can kinda off-load onto your customers. Actually giving your customers the ability to upload their own invoices, upload their own LOAs, activate their own ports, trigger their own activations. I think that is something that as we get a little better, especially with some of the new regulations around local number portability becoming national number portability, is gonna get more and more powerful for MSPs to grow their businesses and avoid what is usually the biggest pain point in growing revenue.”

 

He explained that bringing in new numbers is at the core of growing your business revenue, which inevitably means going through porting. By automating the process, it doesn’t just make life easier for the carrier, but it also enhances the end user’s experience.

 

Eric Hernaez answered the question by speaking about APIs being huge when it comes to the next generation of carrier. Hernaez said, “You really have to look at Twilio, who has a lot of momentum and a lot of buzz about what they’re doing as sort of the next-generation of carrier. It’s all about APIs, being able to tie different systems together and pretty much automating all the things that used to have to be manual processes. So, that’s happening and we see almost every carrier to varying levels of success or degree going down that same road.”

 

Tom Phelan agreed with looking to Twilio as being a big player. He added, “I think there’s a big shift towards workstream collaboration, like file-sharing, conferencing, contact center…there’s a shift towards additional feature sets – just to touch on the Twilio aspect. Applications are coming on strong and 5G is coming. That’s going to enable them and start to drive a lot more innovation in our space, away from this traditional phone service that we know.”

 

It’s All About Building a Better User-Experience

Peter Radizeski moved forward with how other products and services, like Amazon Alexa and Workplace by Facebook, are becoming increasingly popular. He posed the question of how this increased popularity might affect how carriers operate in their own space – especially since these new services are tremendously user-friendly and have the advantage of familiarity most users are already accustomed to (ie Facebook).   

 

In response, McClain Roth said, “I think one of the things that carriers are doing, and to Eric’s point, what Twilio kind of brought to the forefront is being more than just the transit layer or the IP layer, and trying to actually get into this application layer.”

 

Adding onto that point, Eric Hernaez said, “As APIs become more prevalent, anybody could be able to create an Alexa app that interacts with the phone system. At SkySwitch, we created an Alexa app two years ago that lets customers of our resellers place a phone call using their PBX account. And I’ve seen that many times since then with other carriers. But even beyond that, things like checking your bill or the status of your account…it’s starting to happen on the user-interface side when you’re talking about carriers that deal with end users.”

User-Adoption is a Hurdle We Face With UX Innovation

There was a lot of talk about innovation, and of course, this means there are inevitable hurdles to be faced. Radizeski brought up the difficulties that arise with user adoption. Whether it’s not getting proper training or feeling upset about having to relearn new processes, getting end users to the point of becoming familiar with and actually adopting new technology can be a struggle.

 

For example, Business SMS is huge and it’s been proven that the majority of consumers (those with, statistically, the greatest buying power), prefer this method of communication. Some businesses are hesitant to onboard this technology into their own marketing and communications strategy. This isn’t an issue of how readily available or attainable this technology is, but rather, how open users are to adopting these new methods.

 

There isn’t a clear-cut answer for this issue, other than it simply takes time. Eric Hernaez explained, “It’s all a matter of somebody getting to critical mass.”

 

We May See a Shift in the Traditional Phone Number

While discussing the struggle towards user adoption, the topic of phone numbers shifting towards unique identifiers that are separate from the PSTN was brought up.

 

Although users prefer to pick out names in their contacts list, at the end of the day, the phone call process is still all about the phone number. Jason Byrne said that it’s all about the phone numbers (although he doesn’t know why it still is) and that’s where the carriers have the power right now.

 

McClain Roth chipped in and stated that it’s comical even though we could move away from phone numbers right now, there’s a huge challenge in getting there. He backed up his statement with observations of how modern society communicates, using Apple as an example. Everyone who has an iPhone now doesn’t actually communicate via text message, but instead, with iMessage. iMessage is conducted over the digital internet protocol, completely eliminating the carrier altogether. Now it’s iPhone that has the information about what and who users messaging – not the carrier.

 

And then, Eric Hernaez elaborated with an idea that truly encapsulates how the carrier landscape is changing. Hernaez said, “The intent of this session is, ‘What is a carrier?’ I would say that Apple’s a carrier. The fact that they can communicate completely apart from the PSTN but still allow people to achieve their goal – which is to talk to mom, sister, whoever – that is the next-generation carrier.”

 

He built on this point and said, “You don’t have to be part of the telephone network to make that happen. What you need is the eyeballs, right? You need the critical mass, you need enough people who want to use your network to communicate that way to make it happen. It’s happening with Facetime and iMessage, but it’s happening in other places too, like apps such as WhatsApp and Viber. Different communities around the world really rely on these things instead of sending SMS messages or making phone calls. So, again, once these communities reach a critical mass and people would rather do it that way than the old way, I think you’ll start to see the shift.”

One of the Most Hated Nuisances of the Year: Robocalling

Towards the end of the discussion, the audience had questions about Robocalling. It was expressed that robocalls are now reaching into offices at the workplace and are become totally unmanageable.

 

Eric Hernaez explained, “There is a technical proposal for verifying that whoever is calling owns that phone number – it’s called stir shaken- and how that makes it through into the real world is still unknown. Unfortunately, the best that there is right now are services like Nomorobo and other databases that will allow you to check a phone number. Much as the same way you can do a CNAM dip to find a caller’s name, it will look at the database and say ‘is this a robocall’, and then you can divert a call or do something different with it, like put spam on it.”

 

The audience was concerned about the options made available for enterprise, and Eric spoke about the solution that SkySwitch made available for the enterprise early this year.

 

And although services such as Nomorobo are the best solutions out there at this time, it was explained that this is not yet a complete solution. The downside to these services is that robocallers will pick a valid phone number, which as an example, could be a business two doors down from yours. But once that number gets blocked, that means the next time the actual business two doors down tries to call you, it will be identified as spam.

 

We don’t know how or when a real solution will be developed, but security concerns will certainly drive innovation in the field.

SkySwitch’s New Conferencing Feature Helps End Users Save Time

It’s the small, tedious tasks that add up to be the biggest time-killers. And because they’re so menial, it can become all the more frustrating to complete the task day in and day out. Case in point: When it comes to joining a web-based conference, no one likes scrambling for codes and dialing thirty different numbers just to join a meeting. In a world where automation trumps and end users are looking for the simplest user experience, our new feature for our Meeting Manager application is a big key point of value.

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Meeting Manager Will Now Automatically Call You When a Meeting Starts

We have introduced an auto-call feature that cuts down the steps for starting and joining conference meetings. With this new feature, whenever a user starts a meeting they have the option to allow the audio bridge to call their extension directly. This means that users don’t need to put up with the monotonous chore of searching for codes and manually dialing in each time. Instead, their desk phone (and mobile phones connected with ReachUC) will automatically ring them into the meeting.

Related Blog Post: SkySwitch Meetings Now Support Video Conferencing Appliance

What if the user prefers to use the computer’s microphone and speakers? Easy. Users can choose to ignore or reject the incoming meeting phone call and will still have the option to join via microphone instead.

If you’d like to set up your personal Meeting Manager application with this feature, or for any of your customers, follow the 3 quick steps below.

How to Set Up the Auto-Calling Feature for Meeting Manager

Step 1: Go to Manage Meetings on your reseller dashboard.

Step 2: Click update on the company you are making the change for.

 

Step 3: Scroll down and locate Call Bridge Owner’s Extension When Meeting Starts. Choose yes and then submit to activate this feature.

If you’d like to learn more about our Meeting Manger application, feel free to reach out to a SkySwitch representative today.

SkySwitch Joins “Hot Topics in Tech” Panel Discussion at IT Expo 2019

On Wednesday, January 30th, President and Founder of SkySwitch, Eric Hernaez, will be joining in on an anticipated panel discussion that is relevant to all UCaaS and telecom resellers, DIY: Building a Next-Gen Carrier. This discussion is will be taking place at IT Expo in Ft. Lauderdale, FL.

 

IT Expo is an event catered towards resellers and service providers in the enterprise-to-mid market, and it focuses on providing an in-depth look at the innovative communications and technology solutions that are shaping the future. You can expect to see everyone from engineers to IT/telecom managers to C-Level executives gathering together for three days packed with discussions by industry thought-leaders, networking, exhibitions and more.

 

DIY: Building a Next-Gen Carrier is a part of Hot Topics in Tech, a series that runs back-to-back throughout the duration of IT Expo. Each panel discussion targets a trending topic in technology, and on January 30th, Eric Hernaez will be a panelist of the session. The speakers on this panel will be addressing the need for VoIP carriers to evolve, what being a “next-gen” carrier actually looks like, what it means to be API-driven and what it takes for a VoIP provider to be a licensed carrier, among other popular points of discussion. Other speakers that will be joining the panel discussion include Jason Byrne, VP of Product Management & Marketing at netsapians, Tom Phelan, CTO & VP of Technology at Unified Office and Peter Radizeski, President of RAD-INFO.

 

In addition to speaking at this panel, SkySwitch will be sponsoring IT Expo’s Networking After Dark event – an after-party that’s open to all IT Expo participants. This party is a great chance for participants to discuss the thought-provoking panels and enjoy the open bar.

 

If you are attending IT Expo, Eric Hernaez and Frank Babusik of SkySwitch will be available for a limited number of one-on-one meetings. Please contact Emily Vasquez at emily.vasquez @ skyswitch.com to schedule a meeting.

SkySwitch Meetings Now Support Video Conferencing Appliance

What happens when you combine the best in affordable video hardware with the best in cloud videoconferencing?   You get a fantastic new revenue opportunity for SkySwitch white label UCaaS Resellers.   That’s right, SkySwitch now offers a video conferencing solution for huddle rooms and meeting rooms that’s integrated with the Meeting Manager web and video conferencing application and other SkySwitch UCaaS applications.

The new solution, available for sale now from the SkySwitch store,  utilizes low-cost video hardware and an existing conference phone to add an exciting new dimension to the Meeting Manager web and video conferencing service.

It allows you to convert any meeting room into a high-definition video conferencing center.   When combined with a LCD displays, a SIP conference phone, USB webcam and bluetooth wireless keyboard/mouse, a high-quality video conferencing solution for small meeting and huddle rooms is readily available to any UCaaS customer.   With MSRP pricing below $2,000 (depending on the type of conference phone chosen) the solution outperforms systems costing more than twice as much.

Starting and managing a video conference is extremely easy.   And the system supports several meeting modes, including:

  • High-definition video conferences with up to 30 feeds across two LCD screens
  • Video webcasts for up to 100 viewing participants
  • Desktop sharing with annotation and file sharing

Participants outside of the conference room can join a web meeting or video conference from many different types of endpoints.  These include:  another huddle room equipped with the video conferencing appliance, a device with Meeting Manager client software (available on Windows, Mac, Apple iOS or Android); or even a Yealink T58 video phone.  In addition, a video meeting can be viewed from any web browser.  This makes it incredibly easy to bring colleagues together whether they are in a remote office, working from home, or on the road. 

Other features include the capability for any participant to record conference sessions directly to their device (the video room host can record sessions onto a USB drive), high definition video at 20 frames per second, the ability for any participant to be the presenter, and the ability for any on-net PBX extension to join as an audio-only participant.

With more features than systems costing significantly more, selling video conferencing for huddle rooms and has never been easier.

For more information, contact your account rep or the SkySwitch Control Tower.

4 ReachUC Features That Will Boost Your Sales Strategy

As you may already know, ReachUC is a mobile phone application that’s integrated with our SkySwitch system. It’s a great selling point to offer end-users, but did you know that its capabilities are also great for boosting your own sales strategy as a telecom reseller?

The ReachUC application is fully integrated and customizable, so you have total access to make the changes that best fit your business. Here are our top four favorite ReachUC features that can aid you in your sales strategy:

1. Make Mobile Phone Calls With Your Business Caller ID

With the Reach UC mobile app, you’re able to make outbound calls from a personal cell phone and have the call appear to be from your business phone number. When it comes to calling your leads, you want to make sure to uphold your professional brand by always using your business number.

2. Always Stay Connected With Mobile Twinning

When someone makes a phone call to your business DID, both your office desk phone and mobile phone will ring simultaneously. Mobile twinning gives you the flexibility and freedom to answer the call with either device. This is especially a big bonus if you are on-the-go often or occasionally work from home. And if you answer the call on your desk phone, with the “Move Call Here” feature, you can easily move it to the ReachUC app with the press of a single button.

 

Related Blog Post: A Strong Case for Text-Enabling Business Phone Numbers

 

3. Easily Manage Incoming Calls With Mobile Call Recognition

As we mentioned, when a customer or prospect calls your business DID, it will ring on your mobile phone through the Reach UC app. Since you can see that the incoming call is incoming through Reach UC, separating your business and personal affairs is a cinch. This helps you stay organized and also helps you answer the phone in the right state of mind, so you’re never caught off guard when it’s an important client calling.

 

Related Blog Post: ReachUC Chrome Extensions Now Supports SkySwitch SMS and Fax

4. At the Touch of a Button, Make Calls From Your Web Browser

With the Google Chrome extension, you can make phone calls directly from your web browser. It eliminates a simple step but makes like so much more convenient. Now when you’re sifting through the contacts on your CRM, you can instantly call any phone number through the extension’s Click-to-Call feature. Or, you can even immediately send a text message with the extension’s Click-to-Message feature.

Whether you’re utilizing Reach UC to make the sales process easier or speaking to your prospects about the benefits of this integration, understanding these four features is bound to help you out.

 

To learn more about Reach UC, browse our blog or contact a SkySwitch representative.

A Strong Case for Text-Enabling Business Phone Numbers

When we hear about a new technology trend, it’s easy to pass it off as something that will come and go. That’s not the case with Business SMS. Instead, it’s here for the long haul. More and more businesses are text-enabling their phone numbers – and for good reasons.

Text Messaging is the Preferred Communication Method

Phones just aren’t used for phone calls anymore. At least, not like they once were. In a study, 68% of millennials (the demographic with the strongest buying power) say that they text frequently on a daily basis and also have an aversion to making phone calls.

Here are some SMS-usage statistics that paint a picture of just how favorable texting instead of phone calls is:

  • Text messages have a 98% open rate.
  • A text message gets a response in the first 90 seconds on average. Emails’ response time is 90 minutes on average.
  • Phone calls are 10 times slower than texting on average.
  • 96% of the people who own a smartphone text.
  • 33% of Millennials’ mobile phone usage is taken by messaging.
  • The average adult spends 23 hours a week texting.
 

Business SMS Can Improve Customer Service

It’s clear that consumers are extremely receptive to texting since it’s essentially become a primary method of communication. Convenience for the customer is already a strong reason for a business to text-enable their phone number. But what makes Business SMS even more appealing, is that a company can easily streamline and improve customer support by communicating via SMS. And as we’ve seen in studies, customer service is vital to a company’s success. In fact, 6 out of 10 consumers say they would never buy again from a company that delivered a poor customer service experience.

 

If you think back about poor customer service you’ve received in the past, does being put on hold for hours, or feeling ignored by staff fall into that list? For most, it does. This video explains why text-enabling business phone numbers can improve customer service:

In short, by text-enabling a business phone number, an employee can be involved in multiple conversations at the same time from the comfort of their office computer. The customer isn’t left on hold while partaking in their preferred means of communication, and the business is performing at peak efficiency. By offering and selling Business SMS as a customer service solution, you have a happy end-user with happy customers, and a happy you. It’s a win-win on all fronts.

If you want to make sure you’re prepared with Business SMS services, make sure to take a look at our Business SMS whitepaper below or reach out to a SkySwitch sales representative. 

ReachUC Chrome Extension Now Supports SkySwitch SMS and Fax

The ReachUC Chrome extension has been updated and now contains several useful new features.

Until today, the ReachUC Chrome extension provided a convenient way to make Click-to-Dial calls and schedule Meeting Manager meetings from within the Google Chrome browser.  With today’s update however, the extension now has a dialpad that can be used to make calls to any number (not just Click-to-Dial), send a fax, or send an SMS using your SMS-enabled DID.  The extension also now supports Click-to-Message for any phone number on a web page.

Accessing the dialpad is easy.  Just select it from the menu that’s shown when you click the ReachUC icon in the Chrome browser bar.

 

Once selected, you will be presented with a dialpad that allows you to enter a destination and then choose any of the three available actions:  Call, Send Fax , or Send SMS.

 

 

To use the Click-to-Message feature, simply choose the Message option that is available when hovering the mouse over any phone number in a web page.

 

To take advantage of these features, the relevant option must be enabled in the ReachUC Settings for a domain or user (see image below).   Also, in order to send SMS messages, an SMS-enabled DID must be assigned to the account user.

 

 

To download the ReachUC Chrome browser extension or for more information, visit the ReachUC website.

 

 

 

 

 

 

 

 

 

 

 

 

SkySwitch Sponsors a GDG DevFest in Bacolod

At SkySwitch, we value innovation and camaraderieand at Bacolod’s DevFest this past weekend, over 100 participants experienced both.

DevFest 2018 Attendees in Bacolod, Phillipines

DevFest is an initiative created by the global Google Developer’s Group (GDG). This year, the GDG community has hosted over 500 DevFests around the world in over 80 countries in an effort to learn, share and build new things together. Each DevFest brings together tech-savvy students and professional developers all within a local community to engage in coding sessions and other informative talks about Google and its products. 

 

The GDG’s Bacolod City Chapter hosted their DevFest on November 24th, 2018, and SkySwitch was proud to be a gold sponsor of the event in continued support of students, local developers and the IT community. The city of Bacolod, also known as the Philippines’ City of Smiles, is home to our Service Delivery Center that includes Technical Support, LNP and Software Development teams.

 

The SkySwitch team supporting DevFest.

In addition to sponsoring the event, some of our SkySwitch developers were there to showcase our unique technologies. A couple demonstrations included overviews that explained the capabilities of Sallie the SMS bot and the benefits of using our ReachUC integration.

Developer explaining how Sallie the SMS bot works.

We had a great time supporting this group of forward-thinking individuals and look forward to seeing what next year’s DevFest will have in store!

This is What Telecom Resellers Need to Know About HIPAA Laws

At some point in your life, you’ve probably heard of HIPAA at least once. Most people first encounter the term while signing mandatory healthcare forms at a doctor’s visit. What you might have not known, is that telephone providers for healthcare clients actually share a level of responsibility to remain HIPAA compliant and that a breach in protected data could cost thousands of dollars in federal fines.

What Does HIPAA Have to Do With My UCaaS Business?

Healthcare providers are heavily regulated to ensure they remain HIPAA compliant. Protected confidential information includes data like phone numbers, residential addresses and medical diagnoses. Healthcare professionals need to follow strategic steps to prevent a potential data breach. And since most, if not all, of this protected information is transmitted and stored electronically nowadays, it only adds another layer of complexity to protecting patients’ privacy.

Electronic private healthcare information (ePHI) is what you should be concerned about as a telephone provider in the UCaaS space. Voicemails, recorded phone calls and faxes are a few examples of ePHI that need to be safeguarded because they are not only transmitted but are also stored electronically.

Confidential voicemails and recorded phone calls that are stored on a cloud have the potential to be compromised. Since you are hosting the healthcare provider’s cloud server and have regular, routine access to this, you now become a business associate involved in ensuring HIPAA compliance.

 

Am I Responsible for All of My Healthcare Client’s Phone Calls?

To an extent. Healthcare professionals have their own set of responsibilities when it comes to ePHI, such as the minimum necessary rule or limiting the length of voicemails. As a phone provider, you are not responsible for factors like that.

Instead, you should be focused on taking the right steps to prevent a data breach, and preparing for the best response plan if a breach unexpectedly occurs. We suggest speaking with our valued partner, Compliancy Group, for a thorough risk assessment and a customized HIPAA compliance plan for your UCaaS company. When you complete training with Compliancy Group, you can even earn a HIPAA Seal of Compliance verification that will let potential healthcare clients know that you (above other telephone providers) have a thorough understanding of their industry needs.

 

What Can I Do to be HIPAA Compliant—And Are Healthcare Clients Worth the Hassle?

UCaaS technology has significant benefits for healthcare organizations. From the enhanced communication capabilities between hospitals, doctors offices and pharmacies to the major cost in savings, it’s a no-brainer that healthcare professionals are eager to take advantage of all that UCaaS has to offer.  

HIPAA compliancy might sound like a new, complicated set of rules, but a conversation with the Compliancy Group can easily prepare you for ramping up your business. The healthcare industry is huge, and there’s limitless opportunity for any reseller in the UCaaS space if they take time to learn about HIPAA compliance. By understanding the ins and outs of HIPAA and with your willingness to sign an official BAA (Business Associate Agreement) with a healthcare client, you can easily and quickly navigate through the healthcare market.

To learn more about how your business can be HIPAA compliant and secure new opportunities in the healthcare sphere, SkySwitch resellers can register for our upcoming webinar with Compliancy Group on December 18th, 2018.

3 Big Trends You Need to Know if You’re in the Telecom Industry

Anyone that works in the telecommunications industry can attest to how fast-paced it is. The technology is constantly evolving, which means that you need to be prepared to respond to those industry trends that are hot on the radar. If you stay ahead of the curve, you’ll be ready to make the right decisions to stay competitive and achieve your company’s goals.

1. The Rise of Remote Working

With the technology we have available, remote working is becoming much more common, and that means more meetings are taking place virtually instead of face-to-face. In fact, studies have reported that nearly 3 out of every 4 employees work for a company that offers flexible working. 32% of respondents in the same study said that they regularly work remotely, and 79% said they work with at least one person who isn’t based in the same office as them. The ability to work remotely has been shown to increase productivity and is becoming a perk many companies offer to remain competitive.

 global-remote-employees

The modern employee is mobile. While it has its benefits to business operations, employers are looking for a solution to the collaborative challenges that often arise with remote work. Telecom resellers will stay relevant in the industry by offering collaborative solutions, like huddle rooms and
web conferencing, that empower employees and help their bottom line.

2. Workplace Mobilization

As we mentioned, modern employees are mobile—which means they are using their mobile devices to perform business duties. BYOD (bring your own device) is a popular trend that companies are embracing. Employees don’t want to lug around a personal cell phone and a work cell phone. Not to mention, it’s a cost-effective solution for the employer. So, what’s the problem, and how do you swoop in with a solution you can provide? businessman-cell-phone Well, while it’s more convenient for an employee to conduct business on their personal phones, communication can end up being very difficult to manage. (Is that a call from their child’s teacher, or is it from an important sales lead?) Not to mention, calls, texts and outgoing voicemail messages from a personal phone can lack professionalism, putting a damper on a company’s brand image. As a telecom reseller, you can offer business SMS and integrated mobile applications, like ReachUC, to alleviate these common pain points that businesses experience.

3. SMS Automation for SMB Businesses

Soon enough, not having a textable business phone number will be akin to not having a company website or email. Consumers are expecting the convenience of text messaging as a mode of easy communication, and businesses are quickly adapting. As a reseller, you want to be offering the most innovative solutions out there, which is why you should be offering SMS automation services.

With our business SMS application suite, you can offer an SMS keyword responder bot to your customers. Having the ability to send automatic responses to frequently asked questions is a huge plus for businesses—think of it as a digital receptionist. Businesses can assign automatic replies that are triggered by a group of keywords. For example, a professional, on-brand response about hours of operation can be immediately sent out based on the chosen keywords “hours” and “when are you open”.
 

Being able to speak to customers with such personal immediacy is a huge advantage for your end user—and offering that valuable solution is an opportunity you don’t want to miss out on.
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