Webinar Rewind: Your Customer’s Journey Is Fueled By Content and Support by the Cloud Voice Alliance
For our weekly webinar this week SkySwitch invited the Cloud Voice Alliance to join us for another lively session. Managing Director of the CVA, Jeff Dworkin, newly named “The Marketing Magician,” joined SkySwitch CMO, Andy Abramson, to educate resellers on many of the aspects of “The Customer Journey” as well as the types of content they should be providing their customers along each step of the journey to better close a deal.
If you missed the live session, no worries! For your convenience, you will find access to the webinar recording, presentation, a live demo of the CVA portal and the major highlights of this week’s webinar below.
The Cloud Voice Alliance strives to help locally-owned telecom providers of Cloud-Based PBX and UCaaS services compete effectively against large national, and multinational, telecom providers. The CVA does this by providing resellers with the marketing resources to help them build awareness in the market, and by providing a collaborative environment where members can share best practices, pool resources and leverage buying power to increase profitability.
The Customer Journey from Acquisition to Close
The Customer Journey is about understanding the customer’s experience from start to finish. Knowing how your customer interacts with your company and brand is a very important step along their journey. To help you along the way, try to implement the acronym A.I.D.A, which stands for Attention, Interest, Decision and Action. AIDA is a very sales-centric way of approaching a customer. In today’s market, it’s all about digital and social which means that you have to really be on top of the type of content you put into the buyer’s hands.
Be On Top of Your Content
Many people today opt to do their own research and look at lots of different things before actually contacting a person to close a deal. So how do we get the right information into your customer’s hands? Creating and delivering the right content at the right time is essential to getting your customer’s attention and then keeping it. Try executing these content tactics:
If you are focusing on content in the digital realm then you need to consider:
- Keywords
- SEO
- Retargeting
- Remarketing
- Pay-Per-Click
- Landing Pages
- SEM
If you are wanting to focus more on content the real world then you need to consider:
- Advertising
- Webinars
- Direct Mail
- Trade Shows
- Word of Mouth / Referrals
- Speaking Opportunities
Are you a Cloud Voice Alliance Member?
In the webinar replay, Jeff Dworkin will take you through a live demo of how Cloud Voice Alliance members can best use the CVA portal. As a CVA member, you have access to free marketing resources, like rebrandable product sheets, and collaborative forums where you can talk with other members and share vital information with each other at any time. If you aren’t already a CVA member be sure to sign up today!
Congratulations To These Attendees...
The SkySwitch team is always excited to raffle off prizes to attendees who participated in the Q+A session! For this week’s webinar, we gave away two SkySwitch Swag Packs, each of which includes a T-Shirt, socks, PopSocket and hat.
Congrats to Jaclyn Morse and Colin Cummings for being this weeks winners!
Join Us for SkySwitch’s Next Weekly Webinar
If you enjoyed this week’s webinar, make sure to join us next Tuesday, June 23rd at 11 AM ET for a SkySwitch reseller focused webinar, “Resellers Helping Resellers: Telecom Advice From the SkySwitch Community.” This webinar will feature a panel of SkySwitch resellers who will be speaking on what’s been working for their businesses, how they’ve overcome challenges and advice they have for their fellow SkySwitch resellers. You definitely don’t want to miss this!
Register today to watch the instant replay.